SILVER SPOON
JEWELRY
print, branding/identity, art direction, digital & web design
Silver Spoon Jewelry sells contemporary jewelry made from vintage silverware, creating modern jewelry made from memories. The brand's vision and story is to sell jewelry that exudes elegance, femininity, and sophistication for its consumers. As the sole graphic designer and creative content creator, I helped Silver Spoon Jewelry rebrand itself by redesigning its brand identity and guidelines, website, and digital marketing materials: emails, social media, and paid ads (Instagram and Facebook). I art directed, stylized, and produced their editorial lifestyle/ product photography and brand video. I also shot and conceptualized the artistic vision, mood, and style for their organic/social assets. Created a clean, elegant, and contemporary aesthetic that is aligned to the brand's modern vintage identity.
Styled the outfit
Hair and makeup of the model: Monica
Model: Danielle
Photography: Mark Sacro
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The Silver Spoon Jewelry Story
video production, set design, art direction
To goal was to tell the brand's origins, story, and vision through the owner's perspective. Thus, the creation of this video captured the owner's voice and day-to-day operations, helping to convey the emotional connection she has with her customers. Through that vision, I brought the video crew together, navigated the script, set the minimal, contemporary aesthetic behind the video while emphasizing the quirky, lively spirited, yet feminine personality of the brand identity.
Styled the outfits and art directed
Videography and Cinematography: David Rho