As a Senior Graphic Designer, I had the creative initiative to design Splendid's holiday seasonal email campaigns (e.g. Black Friday and Christmas), and Fall/Spring style guides for the new year. Splendid's brand personality emphasizes comfort, simplicity, and quality fabrics in their fashion wear. They cater to casual clothing that can fit the young to older consumer demographics. Hence, my designs were created with bright, fun colors and contemporary typography and compositions.  Alongside to the weekly email designs and promotions, I helped conceptualize and design their new website wireframes ( both mobile and desktop), licensing decks, paid social media ads, and email template library.